Introducing Look Linen Co.

Our Story

WHAT SETS US APART

Custom Linens, Without the Wait

We have reimagined the bespoke bedding experience to offer seamless online ordering, approachable pricing, and prompt turnaround. Designing your next Look Linen Co. indulgence is effortless with instant, personalized previews of our monogram styles and color ways.

A Gap in the Luxury Bedding Market

As Look Linen Co.’s founders will tell you, their bespoke bedding brand was born over a serendipitous phone call.

Texan co-founders Sylvia Longoria Dorsey, Elizabeth Dorsey Fertitta, and Lizzie Kappler had known each other for years. Sylvia and Elizabeth’s home decor boutique, Longoria Collection, has been Houston’s premier destination for design enthusiasts like Lizzie for over three decades. Sensing a gap in the luxury bedding market, the mother-daughter duo launched Look Lifestyle, a linen line to complement their interior design offerings.

With a fine bedding collection of her own, Lizzie made a splash in the personalized linen space for eight years with Lettrefina—a sought-after brand known for its distinguished monogram selections. As her family grew, Lizzie quietly pressed pause on running her business until the phone rang one day. 

“This is going to be the craziest call you’ve ever had!” Elizabeth exclaimed on the other end of the line. The ask? Combining forces to introduce a fresh, modern approach to custom linens. They have since partnered, blending Sylvia and Elizabeth’s seasoned sourcing and retail expertise with Lizzie’s eye for aesthetics and dedication to detail.  

Our goal is to create classic designs with a fresh twist, all while making the whole process super user-friendly and accessible.

Co-Founder, Elizabeth

The Result Is Look Linen Co.

A debut destination for personalized finery. The brand’s thoughtful curation of monogram styles and abbreviated lead times put custom linens within reach. With every order, you may come to expect exceptional European quality and elevated designs rooted in gracious Southern living. 

Thank you for inviting Look Linen Co. into your home.